In this contemporary age, having a website for your company or business is absolutely vital. But, it doesn’t suffice.
Your website must be populated with highly informative, well written content providing value and engagement to your customers and appealing to your targeted audience. This is what I seek to bring to your business. As part of my package for businesses, I provide tailored;
Blog Posts: Blogs are important for several reasons; amongst them boosting SEO. But just having a SEO optimised blog wouldn’t suffice.
Your blog must be populated with readable and shareable content that projects the ethos of your brand, and establishes you as an expert on a subject. It’s a delicate combination that requires expertise.
Email and Newsletter Copy-writing: ‘Unless you build an email list, you’d find it difficult to turn your readers into actual paying customers’. Chances are, you must have heard that line before. And, yes, it’s true.
You need emails and newsletters to connect on a more personal level to your audience and customers, profitably market and build loyalty. For these reasons and more, for your business to move to that next level, you absolutely need a copywriter to help improve your email campaigns.
Landing Pages/ sales page: Even as more and more time is being spent online, research has shown that web users are ever more quickly to judge a website in no more than a passing glance. This is exactly why your website’s first impression should captivate and arouse interest in your readers.
A more compelling and fascinating landing page will mean audiences are more likely to hang around on your website; and some of them, most likely will be paying customers.
Moreover, selling a product or a service on an online page really does require expertise. You want to convert your visitors into customers without appearing to be overly salesy. But you do want to make a sale. It’s a difficult balancing act. Have me write your sales page or improve your already existing copy and watch your sales soar.
White papers: Is your product or service so unfamiliar that you have a need to ‘sell’ the idea? Do you want to be seen as an authority or an expert in what you do? Well then, white papers may just be what you need. They are extremely potent tool at creating brand awareness and thought leadership. Whitepapers may be in the form of e-books, special reports, guides etc.- a longer than normal article that explains a new or better way to solve a problem, and they’ll literally do wonders for your business. Needless to say, getting an expert to write these will do no harm.
A well written case study will boost your credibility, educate potential customers and validate your business. It will lead to new sales, new leads, increased media coverage and maybe even industry awards.
However, there’s a lot more to writing a case study than a mere interview. There’s a process of understanding the customer and the business- depth that only a keen-eyed writer can bring.
Press releases: Have your company made such significant progress that needs to be trumpeted? Is there a newsworthy event that you want the world to hear about? Writing and pitching a press release to a journalist should do the trick.
Because journalists are incredibly busy people, getting your voice heard if yours is an ‘established’ business is not easy. Other than being very well-written, your press release must be engaging and compelling enough to demand attention. Let me help you.
Would you like to work with me on any of these copy-writing and ghostwriting services? Please contact me. I’d love to learn how I can help your business. You can reach me at: email@example.com